Bangko Sentral ng Pilipinas (BSP) Deputy Governor Chuchi G. Fonacier led the induction of the 2019 Board of Directors and Officers of the Bank Marketing Association of the Philippines (BMAP), including UCPB Vice President and Marketing Group Head Charina C. de la Cruz-Balanquit who was elected as Secretary. This is Ms. Balanquit’s third term as a BMAP director, having also served as its Secretary in 2018 and Director for Program and Ways and Means in 2017. The induction was held on March 28, 2019 at the BSP Complex, Manila.
BMAP is the premier association of bank marketing and communication professionals in the country which aims to develop, support and implement programs geared towards the advancement of the professional skills and abilities of those engaged in the bank marketing profession. BMAP also seeks to create positive influence in promoting the interests of the banking industry as it responds to the challenges and opportunities presented by the changes affecting the financial markets. It currently has 57 members from financial institutions and associate members.
Date published: April 15, 2019