Bangko Sentral ng Pilipinas (BSP) Governor Nestor A. Espenilla, Jr. led the induction of the 2018 Board of Directors and Officers of the Bank Marketing Association of the Philippines (BMAP), including UCPB Vice President and Marketing Group Head Charina C. de la Cruz-Balanquit who was elected as Secretary. In 2017, Ms. Balanquit was elected as Director for Programs and Ways & Means. The induction was held on March 5, 2018 at the BSP Complex, Manila.
Established on February 27, 1974, BMAP was the brainchild of 16 pioneering individuals engaged in the public relations and advertising work of their respective banks. It aims to promote and upgrade the practice of bank marketing in the country. Along with its mission to professionalize bank marketing, BMAP also seeks to fully develop, support, and implement educational programs geared towards the advancement of the professional skills and abilities of those engaged in bank marketing. Now with 31 member-banks, and 15 associate members, BMAP continues to strive further to attain its vision and goal of promoting bank marketing in the country and supporting BSP’s programs and advocacies.
Date published: April 13, 2018d